November 30, 2018
Fashion is one of the most polluting industry in the world due to an overconsumption, and amounts of waste whereas it’s possible to recycle 90 percent of clothing. At CuteCircuit, every project is directed toward a business model always more circular. Sustainability mindset has always been a part of our genes, away from the fast fashion air and the mass consumption behaviour we create a new way to perceive and wear fashion. Even the biggest Fashion leaders have understood the situation and are part of this mouvement. With CuteCircuit’s creations you can change your look as many times as you want in a day while keeping the same garment, in an instant, and thanks to your phone. You are empowered to control what your wardrobe looks like. The entire changeover to a hundred percent sustainable way of production is still far but we progressively increase our commitment in this effervescence. For example every single Mirror Handbag is produced with a zero waste manufacturing process and we also offers a “return for recycling” option that allows customers to return a used item for a discount on new purchases creating a virtuous circle for sustainable fashion innovation.