14 Jun 2013 CuteCircuit for Mercedes Benz
CuteCircuit brings to life an exclusive Pilot Suit with the most advanced micro technology and futuristic design for Mercedes’ new Ad “Sound with Power” featuring the powerful Tinie Tempah anthem.
The suit is worn by the pilot in the TV commercial for the new advanced Mercedes-Benz E63 AMG engine. CuteCircuit’s designers created what can be called the most advanced pilot suit in the world.
The special suit illuminates and reproduces animations in high definition at hyper speed frame-rate. Through a series of illuminated White Magic panels featuring 16000 bright white pixels, gently embroidered onto the fabric, the suit lights up to reflect the feelings and emotions of the pilot in realtime during his driving experience.
From the catwalk to the racetrack CuteCircuit’s wearable technology shines giving people a new way to experience the future of fashion.