Learn more about CuteCircuit

The Label

Internationally-known fashion house, CuteCircuit, has been pushing the boundaries of wearable technology since its launch in 2004. A global leader in interactive fashion, CuteCircuit has introduced many ground-breaking ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro-electronics.

The Designers

CuteCircuit is headquartered in London, where the Creative Director Francesca Rosella, and CEO Ryan Genz are the design duo behind all of CuteCircuit’s amazing creations.

CuteCircuit come with a host of internationally fashionable and fabulous celebrity fans. Most recently, Nicole Scherzinger debuted the world’s first haute couture dress to feature Tweets, designed and created by CuteCircuit. CuteCircuit is also the high end fashion designer of choice for Katy Perry, who has worn their creations for her stage shows and red carpet appearances.

Fashion, Technology, Sustainability

All our garments are designed in London, made in the UK, Italy, or the USA and manufactured using the highest quality materials. The products we design use Patented and Patent Pending CuteCircuit technologies. CuteCircuit uses technologically advanced, ethical and clean manufacturing processes. Every garment is tested to comply with the CuteCircuit Gold Standard, the highest quality standard for wearable technology.

The technology used in the garments is 100% RoHS compliant, this means that no hazardous substances are present in the products and that they are free from lead and mercury as well, and are safe to wear.

CuteCircuit has a “designed for sustainability” product cycle. The garments are designed to last longer, thanks to the high quality materials used, and the ability of being forever updatable through the mobile App; the garments’ micro-electronics are also designed as a modular system that allows easy recycling and repurposing. CuteCircuit also offers a “return for recycling” option that allows customers to return a used CuteCircuit item for a discount on new purchases creating a virtuous circle for sustainable fashion innovation.

The textiles used are Oeko Tex certified, this means that they have been tested for safety and manufactured without harmful materials. The future of fashion is bright!

Quick facts

Conferences, Exhibitions

  • CuteCircuit launched in 2004, it is the world’s first fashion label creating fashion wearable technology collections.
  • Ryan and Francesca, CuteCircuit’s co-designers and founders, share their passion for future fashion worldwide participating in conferences, campaigns, and events on the subjects of innovation, STEM education, and fashion design.
  • They took part in Vogue Russia Conde Nast Digital Day, the Wearable Technology Show, WGSN, INK Conference, TEDx Silk Road, PechaKucha Tokyo, IP Apparel, Smart Fabrics, Avantex, CES, WEAR Conference, World Economic Forum, and more.
  • The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infused ready to wear to major fashion retailers.
  • CuteCircuit shows the Ready to Wear collection at New York Fashion Week, and Haute Couture shows in amazing locations around the globe.
  • The Galaxy Dress is part of the Permanent Collection of the Museum of Science and Industry in Chicago
  • The iMiniSkirt is part of the Digital Revolution exhibition of the Barbican Museum in London, currently traveling worldwide
  • The MFA Dress is part of the permanent collection of the Museum of Fine Arts Boston
  • The SoundShirt is on display in the Access+Ability exhibition at Cooper Hewitt Smithsonian Design Museum in New York

Press & Celebrity

  • CuteCircuit’s work is frequently featured in international magazines, books on design, fashion and innovation, such as Fashioning the Future, Textile Visionaries, WWD, Time Magazine, Surface, WIRED, ELLE, Vogue, etc.
  • CuteCircuit’s celebrity clients include: Katy Perry, Nicole Scherzinger, Irina Shayk, Sarah Brightman, Fergie, Laura Pausini, U2, Eiza Gonzalez, and more, that have worn CuteCircuit Haute Couture for red carpet appearances.
  • A number of documentaries about the future of fashion and innovation feature CuteCircuit, see them here.

Read more about wearable technology

View a selection of press coverage here

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