About

Internationally-known fashion house, CuteCircuit, has been pushing the boundaries of wearable technology since its launch in 2004.

A global leader in interactive fashion, CuteCircuit has introduced many ground-breaking ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro-electronics.

The Designers

CuteCircuit is headquartered in Shoreditch, artistic heart of London, where the Creative Director Francesca Rosella, and CEO Ryan Genz are the design duo behind all of CuteCircuit’s amazing creations.

CuteCircuit come with a host of internationally fashionable and fabulous celebrity fans. Most recently, Nicole Scherzinger debuted the world’s first haute couture dress to feature Tweets, designed and created by CuteCircuit. CuteCircuit is also the high end fashion designer of choice for Katy Perry, who has worn their creations at a number of her stage shows and red carpet appearances.


The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infused ready to wear to major fashion retailers.

Events & Press

Ryan and Francesca share their passion for fashion worldwide participating in conferences and events on the subjects of innovation, the future of fashion and design. They took part in INK Conference, TEDx Silk Road, PechaKucha Tokyo, IP Apparel, Smart Fabrics, Avantex, and more.

They always wanted to create something resonant, fashionable and special, visually and emotionally attractive. CuteCircuit’s work is frequently featured in international magazines, books on design, fashion and innovation, such as Fashioning the Future, Textile Visionaries, WWD, Time Magazine, Surface, WIRED, ELLE, Vogue, etc.

View a selection of our press coverage here.

Fashion & Technology

All our garments are designed in London, made in the UK, Italy, or the USA and manufactured using the highest quality materials. The products we design use Patent Pending CuteCircuit technologies. CuteCircuit uses technologically advanced, ethical and clean manufacturing processes.

The technology used in the garments is 100% RoHS compliant, this means that no hazardous substances are present in the products and that they are free from lead and mercury as well, and are safe to wear. The textiles used are also Oeko Tex certified, this means that they have been tested for safety and manufactured without harmful materials. The future of fashion is bright!
Do you want to know more about us? Watch our amazing videos!

Subscribe to CuteCircuit News