About CuteCircuit

CuteCircuit is a pioneer in the field of fashion wearable technology. Merging futuristic fashion design with advanced technologies and smart fabrics to create beautiful fashion with magical interactive capabilities. CuteCircuit has created a new fashion paradigm through technological innovation. CuteCircuit was founded in 2004 by Francesca Rosella and Ryan Genz.

Vision

At CuteCircuit we believe that in the future our bodies will become the interface to data, and clothing will become an intelligent second skin enabling the wearers to connect with each other in a more intuitive and intimate manner. Browse the website to see the latest designs and look at the timeline below to see CuteCircuit’s history and highlights over the years.

Brand Timeline

2001

Francesca Rosella and Ryan Genz meet in Italy

CuteCircuit's co-founders met at the prestigious Interaction Design Institute Ivrea, the world's first research institute dedicated to interaction design and the creation of new technologies. They started working together due to their common interest in amplifying the body's senses through technology. Prior to Ivrea Francesca worked at Valentino in Rome, and Ryan has a background in art and anthropology.

2002

The HugShirt

The world's first wearable haptic telecommunication garment, designed to answer the human's need for connectedness and intimacy.

2003

3D Augmented Reality Audio System

Exploring augmented reality scenarios while on the move thanks to a patented pioneering tridimensional audio experience. The world's first 3D-Audio technology for truly immersive Augmented Reality.

2004

CuteCircuit is founded in the USA

CuteCircuit is the world's first wearable technology fashion brand, Francesca Rosella and Ryan Genz are the co-founders of CuteCircuit.

2004

1st Prize winner at Cyberart Bilbao, Spain

The HugShirt wins the first prize in the design innovation category.

2004

The First Collection

The TransforMe collection includes chameleon skirts and motion reactive evening gowns. It is featured in the Body Electric on Surface Magazine.

2005

Fashioning the Future

CuteCircuit's work is featured in Fashioning the Future by Suzanne Lee. The book gives an overview of what our tomorrow's wardrobe will look like.

Time Magazine

2006

Time Magazine Best Invention of the Year

The HugShirt is shown at WIRED NextFest and Time Magazine selects it as one of the best inventions of the year.

2006

CuteCircuit is founded in the UK

CuteCircuit opens its design and innovation headquarters in London.

2006

CuteCircuit x SAAB

CuteCircuit launches the world's first solar powered garment.

2007

SkateHoodie at WIRED NextFest

CuteCircuit launches the first motion tracking, music playing sports jacket during WIIRED NextFest in Los Angeles.

2007

M-Dress at WIRED NextFest

CuteCircuit launches the world's first little black dress that is also a mobile phone controlled using natural gestures.

2008

The Galaxy Dress x MSI Chicago

The Museum of Science and Industry in Chicago commissions the Galaxy Dress to show what the future of fashion will look like in the Fast Forward: Inventing the Future exhibition.

2009

CuteCircuit at Mobile World Congress

The HugShirt receives MWC Award from UKTI and is invited to show at Mobile World Congress in Barcelona.

Katy Perry in lightup CuteCircuit dress

2010

Katy Perry at MET Gala in New York

Katy Perry wears CuteCircuit to the MET Gala with the American Woman Fashioning a National Identity theme. This is the beginning of many a collaboration with Katy Perry.

WWD Cover Katy Perry in CuteCircuit

2010

WWD Cover

Katy Perry is featured on the cover of WWD the day after the MET Gala. News papers all over the world also feature her photos starting a CuteCircuit mania worldwide.

2010

CuteCircuit at Selfridges

Selfridges features an exclusive menswear and womenswear collection by CuteCircuit. This marks the first time that a wearable technology fashion brand is sold in any department store.

2011

CuteCircuit x Laura Pausini

CuteCircuit creates two stunning haute couture garments for Laura Pausini's Inedito Tour.

2012

TShirtOS (now Infini-Tshirt) is launched

CuteCircuit invents the first app controlled t-shirt that can change pattern and display photos in real-time.

2012

CuteCircuit in Paris

The Armour ready to wear collection is shown during Paris Fashion Week.

2012

Twitter Dress for Nicole Scherzinger

Nicole Scherzinger wears the world's first haute couture Twitter Dress on the red carpet for the launch of the EE network in London. Fans from all over the world can share their messages on Nicole's dress.

Eiza González wears CuteCircuit Pink&Black Collection.

2013

CuteCircuit creates an exclusive haute couture collection for Magnum

The haute couture collection features pink and black dresses that change colour in response to fans' votes. Celebrities such as Eiza Gonzalez wear them on the red carpet to launch the haute couture Pink and Black ice-cream flavours.

2013

Katy Perry wears CuteCircuit on American Idol

For the exclusive launch of ET during American Idol, CuteCircuit creates an incredible bodysuit for Katy's performance.

2013

WWD Cover features K-Dress

CuteCircuit is featured on the cover of Women's Wear Daily for the second time.

2013

Katy Perry wears iMiniSkirt at iTunes festival

The iMiniSkirt from the ready to wear collection features special tiger-themed imagery for the single ``Roar``.

2014

CuteCircuit shows on schedule at New York Fashion Week

CuteCircuit's Autumn/Winter collection is shown at New York Fashion Week. This marks the world's first runway show where all the models are in control of the design of their garment through an iPhone App.

2014

Mirror Handbag

CuteCircuit launches the world's first illuminated handbag during fashion week.

2014

10-year Anniversary Haute Couture Show Rome

To celebrate CuteCircuit's first 10 years, we showed a retrospective haute couture collection at the Renzo Piano designed Parco della Musica auditorium in Rome.

2015

CuteCircuit x Easyjet

CuteCircuit designs futuristic ground crew and cabin crew uniforms for British Airline EasyJet.

2016

SoundShirt is launched at Junge Symphoniker Hamburg

The HugShirt evolves into a SoundShirt: the first haptic garment that allows a deaf person to feel music during a concert.

2016

CuteCircuit's MFA Dress

The Museum of Fine Arts in Boston commissions CuteCircuit with the creation of the most advanced haute couture gown exclusively for the #TechStyle exhibition.

2016

Special Issue of Wired Magazine

The latest Prêt-à-Porter and Demi-Couture collections featured in Wired Magazine Special Edition about advances in fashion design and wearable technologies.

2016

Converse All-Wah shoes

CuteCircuit collaborates with Converse to create the ultimate shoe for guitar pros.

2017

Graphene Dress

In collaboration with the Manchester National Graphene Institute and INTU, CuteCircuit creates the world's first haute couture Graphene Dress.

2017

CuteCircuit x Chanel

CuteCircuit designs an exclusive collection of illuminated interactive handbags for Chanel's spring summer collection.

2018

SoundShirt at Cooper Hewitt

CuteCircuit's SoundShirt features in the Access+Ability exhibition at Cooper Hewitt in New York.

2018

Fast Company Innovation By Design Awards

Fast Company’s Innovation By Design Awards celebrate trailblazing design in business. Among 16 categories, CuteCircuit’s SoundShirt was honoured in 3 categories : Experimental, Fashion and Beauty, and Social Good.

Exhibitions

CuteCircuit’s work has been exhibited in museums worldwide

  • Wardrobe of the Future, Munich Fabric Start, Munich, Germany, September, 2018
  • Graphene Dress, INTU, The Great Exhibition of the North, Newcastle, UK, (opening June 22nd), 2018
  • T-Shirt: Cult, Culture, and Subversion, The Civic, Sheffield, UK (opening June 23rd), 2018
  • A Queen Within: Adorned Archetypes, New Orleans Museum of Art, USA, 2018
  • Winter Lights, London, UK, 2018
  • Coded Couture, Ruth Funk Center for Textile Arts, Florida, USA, 2018
  • Great Festival of Innovation, Hong Kong, 2018
  • NK Department Store, Stockholm (UK Royal visit to Sweden), Sweden, 2018
  • T-Shirt: Cult, Culture, and Subversion, Museum of Fashion and Textiles, London,2018
  • Digital Revolution, WF Central, Beijing, China, 2018
  • Text Me: How We Live in Language, Museum of Design Atlanta, USA, 2017
  • Access + Ability, Cooper Hewitt Smithsonian Design Museum, New York, USA, 2017 (open until September 3rd 2018)
  • Ghost in the Shell Launch Event, Elephant Paname, Paris, France, 2017
  • Coded Couture, Oklahoma Contemporary Arts Centre, USA, 2017
  • Coded Couture, Tufts University Art Gallery, USA, 2017
  • Technology & the Creative Beyond, Kennedy Center for the Performing Arts, Washington DC, USA, 2017
  • Graphene Dress, INTU, Manchester, UK, 2017
  • Dreamers: Moda Futuribile, Lingotto, Torino, Italy, 2017
  • Fashion Festival, Gayte Lirique, Paris, France, 2017
  • Animated Wonderworlds, Museum fur Gestaltung, Zurich, Switzerland, 2016
  • Coded Couture, Pratt Manhattan Gallery, New York, USA, 2016
  • Coded Couture, Ulrich Museum of Art Kansas, USA, 2016
  • Tech+Style, Museum of Fine Arts Boston, USA, 2016
  • Utopian Bodies: Fashion Looks Forward, Stockholm, Sweden, 2016

  • Digital Revolution, Zorlu Center, Istanbul, Turkey, 2016
  • Digital Revolution, Onassis Cultural Centre, Athens, Greece, 2016
  • Altaroma Fashion Show, Kuala Lumpur, Malaysia, 2015
  • Accenture, Helsinki, Finland, 2015
  • Fabric of the City, The Sir John Cass School of Art, London, UK, 2015
  • Carnaby street, London, UK, 2015
  • Digital Revolution, Tekniska Museet, Stockholm, Sweden, 2014
  • Fashion Forward, Museum of Science and Industry, Chicago, USA, 2014
  • Premiere Vision in collaboration with Eurojersey, Paris, France, 2014
  • Digital Revolution, Barbican Museum, London, UK, 2014
  • Fashion and Technology, Museum at FIT, New York, USA, 2012
  • Twitter Dress, Science Museum, London, UK, 2012
  • Made in Future, House of Lords, London, UK, 2011
  • Ethical Fashion Show, Paris, France, 2010
  • Materials KTN, House of Lords, London, UK, 2010
  • Queen Birthday Party, British Embassy Rome, Italy, 2010
  • CuteCircuit, La Rinascente, Rome, Italy, 2010
  • Materials, House of Lords, London, UK, 2009
  • Fast Forward: Inventing the Future, Museum of Science and Industry, Chicago, USA, 2008
  • Futuro Textile, Kortrijk, Belgium, 2008
  • Our Cyborg Future, Discovery Museum, Newcastle, UK, 2007
  • Hug Shirt, Sex Museum, New York, USA, 2006
  • Future Fashion Show: Wearing the Future, Pisa, Italy, 2006
  • Cyber Fashion Show, Siggraph, Los Angeles, USA, 2005
  • TransforMe, NEMO Science Museum, Amsterdam, The Netherlands, 2005
  • Salone del mobile, Milan, Italy, 2004
  • BIG Torino, Torino, Italy, 2002

Publications

CuteCircuit’s work is featured in the following publications

Books

  • Utopian Bodies, Fashion Looks Forward, Liljevachs
  • Digital Revolution, Barbican
  • Smart Textiles for Designers: Inventing the Future of Fabric, Rebecca Pailes Friedman
  • Fashioning the Future, Suzanne Lee
  • Designing with Smart Textiles, Sarah Kettley
  • Crafting Wearables, Guler
  • Fashion + Music, Katie Baron
  • Sustainable Fashion Handbook, Sandy Black
  • Smart Materials in Architecture, Interior Architecture and Design, Axel Ritter
  • Garments of Paradise, Susan Ryan
  • Design for Personalisation, Iryna Kuksa and Tom Fisher
  • Make: Wearable Electronics, Kate Harman

Books (continued)

  • 100 Ideas that Changed Fashion, Harriet Worsley
  • Technology and Touch, Anne Cranny-Francis
  • World Changing: A User’s Guide to the 21st Century, Alex Steffen, preface by Al Gore
  • Sex Design, Collins Design
  • Designing for Interaction, Saffer
  • Interaction Design: Beyond Human Computer Interaction
  • Fashionable Technology, Sabine Seymour
  • The Handbook of Fashion Studies, Sandy Black
  • Textile Visionaries, Bradley Quinn
  • Fashion Practice, the Journal of Design, Creative Process and the Fashion Industry, BERG
  • Encyclopedia Britannica: 250 Years of Excellence

Periodicals

  • CuteCircuit was featured in: WIRED, Time Magazine, Financial Times, Surface, Fortune, Fast Company, Elle, Vogue, Vice, Teen Vogue, Grazia, La Repubblica, IO Donna, WWD, Forbes, Interview Magazine, Dezeen, IRK Magazine, Sunday Times, Observer, the Guardian, Corriere della Sera, Sunday Telegraph Stella Magazine, South China Morning Post, GQ, Time OUT, Metro, the Drum, Marie Claire, Cosmopolitan, Wallpaper, New York Magazine, Chicago Tribune, the Boston Globe, the New York Times, El Mundo, the Economist.

Television

  • CuteCircuit have also appeared on: BBC News, Masaka no Mystery, ITV This Morning, NBC, CNBC, Manoto TV, Fox News, E! News, TV Globo, the Today Show, Project Runway All Stars, The Apprentice, RTL, ARTE, BBC Click, The Gadget Show, Fashion TV, TOP Moda fa Tendenza, BBC World, Bloomberg, Fashion Police, CNN, BBC Live at 5, BBC Radio 1, RAI 1.

Speaking Engagements

CuteCircuit’s co-founders Francesca and Ryan have spoken at more than 100 conferences worldwide

  • Smart Haptics, San Diego, California, USA, December 5-6, 2018
  • WEAR Conference, New York, USA, 2018
  • LOPEC, Munich, Germany, 2018
  • IET TechStyle, London, UK, 2017
  • London Fashion Tech Festival, UK, 2017
  • HUGE Make Something You Love, London, UK, 2017
  • WIRED Next Generation, London, UK, 2017
  • ECHO, Dubai, UAE, 2017
  • Wear It Berlin, Germany, 2017
  • Wear Brasil, Sao Paulo, Brasil, 2017
  • Wear Brasil, Rio de Janeiro, Brasil, 2017
  • Creative Futures, London, UK, 2017
  • BBC Women in Stem, London, UK, 2017
  • Bath in Fashion, Bath, UK, 2016
  • WEAR Conference, Boston, USA, 2016
  • Wear it Smart, Montreal, Canada, 2016
  • Accenture Digital, Madrid, Spain, 2016
  • Wearable Technology Show, London, UK, 2016
  • WIRED NextFest, Florence, Italy, 2016
  • Creative Social, London, UK, 2016
  • Luxury Forward, Paris, France, 2016
  • WOW Talks, London, UK, 2016
  • Grazia 10 Talk, London, UK, 2015
  • CULT LDN Series: Fashion Led Digital Innovation, London, UK, 2015
  • UnBound Digital Global, London, UK, 2015
  • CODEX Innovation Summit, London, UK, 2015
  • The Future Technology Summit, London, UK, 2015
  • Fashion Tech Days CETI, Rubaix, France, 2015
  • IOT Summit (Internet of Fashionable Things) RE-WORK, London, UK, 2015
  • Accenture Digital, Madrid, Spain, 2015
  • Interlaced, London, UK, 2015
  • WGSN The New Wave of Wearables, London, UK, 2015
  • INK, Colombo, Sri Lanka, 2015
  • Conde Nast Digital Day Vogue Russia, Moscow, Russia, 2015
  • Wearable Technology Show, London, UK, 2015
  • Power of Fashion, New York, USA, 2015
  • Conde Nast College, London, UK, 2015
  • Girls in ICT Day, London, UK, 2015
  • Accenture Digital, Helsinki, Finland, 2015
  • Founders Forum, London, UK, 2015
  • The Pool: Women in Tech, London, UK, 2015
  • Inhorgenta, Jewellery Inspiration Lab, Munich, Germany, 2015

  • Maker Faire Europe, Rome, Italy, 2014
  • Luxury 2025, Association de Luxe, Paris, France, 2014
  • This Happened, Victoria and Albert Museum, London, UK, 2014
  • Innovate UK Conference, London, UK, 2014
  • QEP Queen Elizabeth Prize, London, UK, 2014
  • WEB SUMMIT, Dublin, Ireland, 2014
  • Edinburgh Science Festival, Scotland, UK, 2014
  • London Fashion Week #LFW Talks Digital, London, UK, 2014
  • Maker Faire, Paris, France, 2014
  • PSFK, New York, USA, 2014
  • DLD Women, Munich, Germany, 2014
  • Decoded Fashion NY Summit, New York, USA, 2014
  • Decoded Westfield, London, UK, 2014
  • TEDX, Cyprus, 2014
  • Wearable Technology Show, London, UK, 2014
  • Wired Next Generation, London, UK, 2014
  • SXSW, Austin, Texas, 2014
  • Glazed Conference, London, UK, 2014
  • GREAT WEEK, UKTI Fashion Mission to Japan at LaForet, Tokyo, Japan, 2013
  • DLD “Patterns that Connect”, Munich, Germany, 2013
  • Holon Fashion Week, Tel Aviv, Israel, 2013
  • PechaKucha, Tokyo, Japan, 2013
  • PechaKucha British Embassy Tokyo, Japan, 2013
  • Product Innovation Apparel, London, UK, 2013
  • Little Miss Geek  x Vogue, London, UK, 2013
  • Fashion Tech Week, the Future of Fashion, London, UK, 2013
  • Campus Party, London, UK, 2013
  • INK Conference, Pune, India, 2012
  • TEDX Silk Road, Istanbul, Turkey, 2012
  • DEAF 2012 The Power of Things, Crafting the Future Debate, The Netherlands, 2012
  • Avantex, Frankfurt, Germany, 2011
  • WEAR Conference, London, UK, 2011
  • 1.618 Sustainable Luxury Innovation, Paris, France, 2011
  • IDMA Conference, 2010
  • Nordic Exceptional Trendshop, Copenhagen, Denmark, 2010
  • SIGCHI IDC Como, Italy, 2009
  • Techno Threads Science Gallery Dublin, Ireland, 2009

  • Made in Future, Milan, Italy, 2009
  • WEAR Conference, Rome, Italy, 2009
  • Mindtrek Ubiquotus Computing Summit, Tampere, Finland, 2009
  • PicNic, Amsterdam, The Netherlands, 2009
  • CTIA Wireless, Las Vegas, USA, 2009
  • Fashionable Technology, V2 Institute for Unstable Media, Rotterdam, The Netherlands, 2009
  • Mobile World Congress, Barcelona, Spain, 2009
  • Smart Fashion KTN, Milan, Italy, 2009
  • Gravity Free Conference, Chicago, USA, 2008
  • Campus Party, Valencia, Spain, 2008
  • WEAR Conference, Washington DC, USA, 2007
  • Wired NextFest, Los Angeles, USA, 2007
  • Robotica, Sao Paulo, Brasil, 2007
  • Avantex, Frankfurt, Germany, 2007
  • Siggraph, Los Angeles, USA, 2005
  • Wired Nextfest, New York, USA, 2006
  • ‘How Smart are We’ Symposium at RIBA Royal Institute of British Architects, London, UK, 2006
  • Future Design Days, Malmo, Sweden, 2006
  • Future Fashion Show, Pisa, Italy, 2006
  • Oslo fashion Week, Norsk Form Gallery, Oslo, Norway, 2006
  • ISWC, Japan, 2005
  • NICOGRAPH, Morioka Iwate, Japan, 2005
  • NEMO Science Museum, Amsterdam, The Netherlands, 2005
  • CHI Conference (Chair of the Affective Computing & Emotion Session), Portland, USA, 2005
  • Design and Emotion Conference, Ankara, Turkey, 2004
  • The Life of Mobile Data, London, UK, 2004
  • Cyberart, Bilbao, Spain, 2004
  • BEAP, Australia, 2004
  • DIS Designing Interactive Systems, Boston, USA, 2004
  • Code and Creativity, Orono, USA, 2004
  • CADE Conference, Copenhagen, Denmark, 2004
  • DIS Designing Interactive Systems, London, UK, 2002
  • NTT ICC, Tokyo, Japan, 2002
  • CuteCircuit’s Francesca and Ryan have also been guest lecturers at: Central Saint Martins, Royal College of Art, London College of Fashion, Polimoda, Istituto Marangoni, Interaction Design Institute Ivrea, Domus Academy, Danmarks DesignSkole, K3 Malmo, Oslo School of Architecture.

Clients