CuteCircuit is a pioneer in the field of fashion wearable technology. Merging futuristic fashion design with advanced technologies and smart fabrics to create beautiful fashion with magical interactive capabilities. CuteCircuit has created a new fashion paradigm through technological innovation. CuteCircuit was founded in 2004 by Francesca Rosella and Ryan Genz.
At CuteCircuit we believe that in the future our bodies will become the interface to data, and clothing will become an intelligent second skin enabling the wearers to connect with each other in a more intuitive and intimate manner. Browse the website to see the latest designs and look at the timeline below to see CuteCircuit’s history and highlights over the years.
CuteCircuit's co-founders met at the prestigious Interaction Design Institute Ivrea, the world's first research institute dedicated to interaction design and the creation of new technologies. They started working together due to their common interest in amplifying the body's senses through technology. Prior to Ivrea Francesca worked at Valentino in Rome, and Ryan has a background in art and anthropology.
The world's first wearable haptic telecommunication garment, designed to answer the human's need for connectedness and intimacy.
Exploring augmented reality scenarios while on the move thanks to a patented pioneering tridimensional audio experience. The world's first 3D-Audio technology for truly immersive Augmented Reality.
CuteCircuit is the world's first wearable technology fashion brand, Francesca Rosella and Ryan Genz are the co-founders of CuteCircuit.
The HugShirt wins the first prize in the design innovation category.
The TransforMe collection includes chameleon skirts and motion reactive evening gowns. It is featured in the Body Electric on Surface Magazine.
CuteCircuit's work is featured in Fashioning the Future by Suzanne Lee. The book gives an overview of what our tomorrow's wardrobe will look like.
The HugShirt is shown at WIRED NextFest and Time Magazine selects it as one of the best inventions of the year.
CuteCircuit opens its design and innovation headquarters in London.
CuteCircuit launches the world's first solar powered garment.
CuteCircuit launches the first motion tracking, music playing sports jacket during WIIRED NextFest in Los Angeles.
CuteCircuit launches the world's first little black dress that is also a mobile phone controlled using natural gestures.
The Museum of Science and Industry in Chicago commissions the Galaxy Dress to show what the future of fashion will look like in the Fast Forward: Inventing the Future exhibition.
The HugShirt receives MWC Award from UKTI and is invited to show at Mobile World Congress in Barcelona.
Katy Perry wears CuteCircuit to the MET Gala with the American Woman Fashioning a National Identity theme. This is the beginning of many a collaboration with Katy Perry.
Katy Perry is featured on the cover of WWD the day after the MET Gala. News papers all over the world also feature her photos starting a CuteCircuit mania worldwide.
Selfridges features an exclusive menswear and womenswear collection by CuteCircuit. This marks the first time that a wearable technology fashion brand is sold in any department store.
CuteCircuit creates two stunning haute couture garments for Laura Pausini's Inedito Tour.
CuteCircuit invents the first app controlled t-shirt that can change pattern and display photos in real-time.
The Armour ready to wear collection is shown during Paris Fashion Week.
Nicole Scherzinger wears the world's first haute couture Twitter Dress on the red carpet for the launch of the EE network in London. Fans from all over the world can share their messages on Nicole's dress.
The haute couture collection features pink and black dresses that change colour in response to fans' votes. Celebrities such as Eiza Gonzalez wear them on the red carpet to launch the haute couture Pink and Black ice-cream flavours.
For the exclusive launch of ET during American Idol, CuteCircuit creates an incredible bodysuit for Katy's performance.
CuteCircuit is featured on the cover of Women's Wear Daily for the second time.
The iMiniSkirt from the ready to wear collection features special tiger-themed imagery for the single ``Roar``.
CuteCircuit's Autumn/Winter collection is shown at New York Fashion Week. This marks the world's first runway show where all the models are in control of the design of their garment through an iPhone App.
CuteCircuit launches the world's first illuminated handbag during fashion week.
To celebrate CuteCircuit's first 10 years, we showed a retrospective haute couture collection at the Renzo Piano designed Parco della Musica auditorium in Rome.
CuteCircuit designs futuristic ground crew and cabin crew uniforms for British Airline EasyJet.
The HugShirt evolves into a SoundShirt: the first haptic garment that allows a deaf person to feel music during a concert.
The Museum of Fine Arts in Boston commissions CuteCircuit with the creation of the most advanced haute couture gown exclusively for the #TechStyle exhibition.
The latest Prêt-à-Porter and Demi-Couture collections featured in Wired Magazine Special Edition about advances in fashion design and wearable technologies.
CuteCircuit collaborates with Converse to create the ultimate shoe for guitar pros.
In collaboration with the Manchester National Graphene Institute and INTU, CuteCircuit creates the world's first haute couture Graphene Dress.
CuteCircuit designs an exclusive collection of illuminated interactive handbags for Chanel's spring summer collection.
CuteCircuit's SoundShirt features in the Access+Ability exhibition at Cooper Hewitt in New York.
Fast Company’s Innovation By Design Awards celebrate trailblazing design in business. Among 16 categories, CuteCircuit’s SoundShirt was honoured in 3 categories : Experimental, Fashion and Beauty, and Social Good.
The SoundShirt 2.0 is part of the Access+Ability exhibition at the World Economic Forum. During the exhibition hundreds of participants, including those who are blind, deaf, and hard of hearing, are able to wear this full body augmented reality experience to ``feel`` the Hebrides Overture (Mendelssohn Symphony n.3) as performed by the London Symphony Orchestra.
CuteCircuit wins the UNESCO Netexplo Innovation Award 2019 for the SoundShirt. Ryan and Francesca received the award on stage in Paris after giving a live demo of the SoundShirt. Selected amongst 2500 innovations from all over the world by the Netexplo observatory. The award is a magnificent golden robot! Merci beaucoup!
CuteCircuit’s work has been exhibited in museums worldwide
CuteCircuit’s work is featured in the following publications
CuteCircuit’s co-founders Francesca and Ryan have spoken at more than 100 conferences worldwide