Founded in 2004, CuteCircuit is the world’s first wearable-technology fashion brand. A pioneer in this field, CuteCircuit interweaves leading edge fashion design with emerging technologies and smart fabrics to create fashion design that not only looks beautiful, but also features magical interactive capabilities. CuteCircuit’s co-founders, Francesca Rosella and Ryan Genz, come from a heritage of couture in fashion design (Valentino), and Interaction Design and Anthropology respectively.

After a decade and a half of innovation, the brand holds a number of patents in the field of wearable technology, such as 3D Spatial Audio, Haptics for Augmented Reality , Interactive Luminous Garments, Multimedia Wearable Telecommunication Devices, and Sensor Enhanced Fabric constructions.

The fashion collections presented on-schedule at New York Fashion week introduced luxury ready-to-wear fashions and accessories that can be controlled via a smartphone app to allow the wearer to change the colour and functionality of their garments at the touch of a button. CuteCircuit also recently collaborated with Chanel and Converse.

At CuteCircuit we believe that in the future our bodies will become the interface to data, and clothing will become an intelligent second skin enabling the wearers to connect with each other in a more intuitive and intimate manner.

CuteCircuit introduced internet connected clothing and touch (haptic) telecommunication with products such as the Hug Shirt in 2002 (awarded by Time magazine as one of the Best Inventions of the Year in 2006). The Galaxy Dress introduced in 2008 (part of the permanent collection of the Museum of Science and Industry in Chicago) remains today the world’s largest wearable luminous display and it is a truly magical and mesmerising garment.

Social media connected clothing such as the world’s first haute couture Twitter Dress was introduced in 2012. CuteCircuit also became the first fashion label to put wearable technology on the red carpet when Katy Perry wore a CuteCircuit gown to the Met Gala in 2010, and the same year CuteCircuit introduced the first line of technologically advanced ready-to-wear at Selfridges in London. The Graphene Dress, the world’s first dress made using graphene was created in 2017.

Fashion is one of the most polluting industries in the world due to an overproduction, with many garments remaining unsold creating vast amounts of waste. It is possible to recycle almost 90 percent of clothing, and keeping this in mind, at CuteCircuit every product development is directed towards a circular business model.

The sustainability mindset has always been a part of our genes, since day one, going away from the fast fashion approach and mass consumption, we create a new way to perceive and wear fashion. Even the biggest fashion leaders have understood the need for changing the industry and are part of this movement. The entire shift to a hundred percent sustainable way of production is still far but within reach and we progressively increase our commitment in this efforts.

With CuteCircuit’s creations the wearer can change their look as many times as they want in a day while keeping the same garment, in an instant, and thanks to a mobile phone App. The wearers are empowered to control what their wardrobe looks like. For example, every CuteCircuit Mirror Handbag is produced with a zero waste manufacturing process, and we also offer a “return for recycling” option that allows customers to return a used item for a discount on new purchases creating a virtuous circle for sustainable fashion innovation.