SPECIAL
PROJECTS.

For Elisa’s San Siro concert, CuteCircuit created a luminous haute couture parka with a five-metre train. Light shines through digitally printed organza, with colours and sequences changing to accompany the emotion of her performance.

Nature and the universe meet in the print, bringing fashion and technology to the stage in front of 60,000 fans. Images and video courtesy of Luca Taddeo and Inchiostro Sonoro; additional videography by Ryan Genz.

The world’s very first wearable, shareable, programmable T-shirt, designed and patented by CuteCircuit (patent number: US10356356).

TshirtOS looks like a simple grey T-shirt but it has the extraordinary power to allow you to share your status, your tweets, your favourite songs and pictures.

Wear the future of self-expression. The T-shirt features thousands of full-colour pixels arranged in a soft wearable grid. It is controlled using the Q App on your mobile phone, allowing you to broadcast anything you love.

TshirtOS includes full-colour pixels for animations, wireless connectivity and control via the CuteCircuit Q App, a microphone that responds to sound, a movement sensor that triggers new animations, a headphone jack for music streamed from your smartphone, and a micro-camera for photos.

From design classics to cutting-edge catwalk creations, Beyond the Little Black Dress deconstructs this iconic garment and examines the radical power of the colour black in fashion.

In 1926 Coco Chanel designed a simple, short black dress. Considered radically modern, it disregarded convention in its design and shade and was hailed by US Vogue as “the frock that all the world will wear.” The little black dress became a wardrobe staple and a blank canvas for future generations to reflect broader political and cultural shifts, challenge social norms around race, gender and sexuality and reflect evolving ideals of beauty and identity.

Discover how the nuances of the colour black have made the little black dress a contradictory garment, from the well-mannered cocktail attire of the early 20th century to the leather and latex worn by members of punk and fetish subcultures. The exhibition features CuteCircuit’s Nieves Dress and visitors can change the colour of its fabric via the Q App.

Luminous couture for Mahindra’s Born Electric presentation, bringing fashion and automotive innovation together.

Mastercard and CuteCircuit created limited-edition face masks that light up to music in real time to connect people to music and each other.

Two in five Brits would like to see technology incorporated into face masks.

Mastercard, headline sponsor of The BRIT Awards 2021 for the 23rd year, showcases the first-ever audio-connected LED face mask that interacts and illuminates in response to music and environmental sounds in real time, bringing music to life every day in a new and exciting way.

Italian musician Dardust launches his album during the Spotify event using the SoundShirt to connect with deaf audience members in a music industry first.

The All Wah was born during Converse’s Chuck Hack sessions. Critical Mass presented the first prototype of a Chuck Taylor using a standard wah pedal.

Fast-forward to 2016 with an innovative design and development from leading fashion and wearable technology brand CuteCircuit, the All Wah brings a new level of freedom to guitar playing.

The sole of the All Wah transforms foot movement into wah modulation, using cutting-edge micro-sensor technology.

Move your foot as you would with a traditional wah pedal, and the sneaker does the rest, communicating wirelessly with the Wah Box. All Wah can be used in a classic stage setup with an amp, or connected to a Mac or iPhone.

CuteCircuit designs futuristic sensor-enhanced uniforms for the cabin crew and ground crew of British airline easyJet for its 20th anniversary. The project featured the first-ever runway show on board an aircraft.

CuteCircuit worked closely with easyJet cabin crew and engineers to analyse their everyday movements and task management, and to design uniforms best suited to their needs.

Tina Milton, Head of Cabin Crew for easyJet, commented:

Our crew’s primary concern is for the safety of all passengers so it is really exciting to be working on this pioneering new technology which could transform the capability of our uniforms, helping crew to be more easily identified in an emergency as well as helping them to provide great service to passengers.

A luminous Infini-T-shirt for Rexona Sport, with colourful pixel animations turning the garment into a wearable display.

White chiffon and organza glow with aurora-like light in the gown created for Katy Perry’s “Unconditionally” performance on The Voice of Germany.

The Bloody Beetroots’ signature mask reimagined with hundreds of LEDs, wirelessly controlled to flash and sparkle with the rhythm of the music.

The Subsonica jackets displayed photographs taken by fans, with the imagery updated for every concert. The project was sponsored by Google.

A little black dress layered with thousands of LEDs beneath techno-tulle, created for Nicole Scherzinger’s performance at Battersea Power Station.

Illuminated stagewear for Japanese pop group NYC Boys, with light sequences synchronised to their choreography.