During the pandemic, a video call could bring a familiar face into the room, but it could not convey an embrace. The Hug Project brought wearable touch into that connection.

For the Cox Communications campaign with FCB, CuteCircuit designed and produced a special edition of its haptic wearable technology, enabling loved ones to share the sensation of a hug across a distance. The December 2021 campaign followed families separated across countries, including immigrants unable to travel home for the holidays.

Hug Vest designed by Francesca Rosella and Ryan Genz.

Cox / The Hug Project — photograph 1

Explore The Hug Project and read about the campaign.

Back to the journal CuteCircuit