The Hug Project, the Cox Communications campaign created with FCB and featuring CuteCircuit’s wearable haptic technology, received a Merit at The One Show 2022.
The recognition was in IP & Products, in the Integrated Digital & Physical Product / Promotional category. The campaign connected loved ones separated across countries through wearable hugs, placing the experience of touch at the centre of its stories.
Hug Vest designed by Francesca Rosella and Ryan Genz.
View the award and full campaign credits or explore The Hug Project.
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