For London Fashion Week in September 2025, CuteCircuit collaborated with HONOR UK on a mini collection inspired by the HONOR Magic V5 and the different ways we move through a day.
Designed by Francesca Rosella and Ryan Genz, the collection brings sportswear, transformable silhouettes and illumination together. Its pieces adapt from everyday activity to evening, reflecting the versatility of the foldable phone.
Fashion that transforms with your day
Worn by Francesca, the collection moves from sportswear to gold and reflective skirts that change length, and an illuminated parka that transforms from a structured hoodie into a long coat.
The black and gold prints draw on the Lorenz Attractor and the Butterfly Effect. Across the garments, pattern, movement and light become part of the transformation.
From sketch to garment
Francesca used the Magic V5 to photograph, sketch and develop the designs, exploring ideas with its AI tools alongside CuteCircuit’s garment design and textile practice.
The campaign film follows that process, starring Francesca Rosella and Ryan Genz. It was produced by Westbound Films and directed by Tim Walker.