In February 2023, CuteCircuit created luminous couture for Mahindra’s Born Electric presentation, bringing fashion and automotive innovation together.

The illuminated garments made light part of the performance, extending the presentation beyond the vehicles themselves into clothing and movement.

Designed by Francesca Rosella and Ryan Genz.

CuteCircuit × Mahindra — photograph 1
CuteCircuit × Mahindra — photograph 2

Explore the project.

Back to the journal CuteCircuit