SoundShirt: finalist at Atleti Lab Open Connect

CuteCircuit’s SoundShirt was a finalist in Atleti Lab Open Connect powered by Telefónica in 2026.

Atlético de Madrid’s official announcement names CuteCircuit as one of three finalists selected from more than 100 applications from around the world. The global open innovation competition focused on sustainability, accessibility and inclusion.

SoundShirt translates sound into tactile sensations across the body, bringing the energy of live football to deaf and hard-of-hearing supporters through touch.

SoundShirt designed by Francesca Rosella and Ryan Genz.

Read Atlético de Madrid’s official announcement or discover SoundShirt.