Unsilence the Crowd, the Sela and Newcastle United campaign featuring CuteCircuit’s SoundShirt, received three Gold awards and one Silver at Clio Sports 2024. The awards ceremony took place on 4 December.
The campaign brought the feeling of St. James’ Park to deaf and hard-of-hearing supporters through SoundShirt, translating the live stadium atmosphere into sensations across the body.
The awards
- Gold: Partnerships & Sponsorships, Brand × Team/League.
- Gold: Gameday/In-Game Experience, Use of Partner or Sponsor.
- Gold: Fan Engagement, Experience/Activation.
- Silver: Experience/Activation, Partnerships & Sponsorships.
The awards recognise Sela and Newcastle United’s collaborative campaign, with CuteCircuit’s wearable haptic technology at the heart of the audience experience.
SoundShirt is designed by Francesca Rosella and Ryan Genz.
Partnerships Gold · Gameday Gold · Fan Engagement Gold · Experience Silver
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